Volkswagen won’t make its famous Beetle anymore

It’s the end of the road for Volkswagen’s Beetle.

The car was a fixture of popular culture, featured in the movie “The Love Bug,” and was a symbol of the free-wheeling ’60s for many Americans (despite its origins in 1930s Germany).

However, VW says nostalgia is waning for the iconic vehicle—and so are its sales.

Bloomberg reported:

“The market is moving on,” said John Wolkonowicz, an independent auto analyst and industry historian in Boston. “The people who wanted them, mostly baby boomer women, bought them, enjoyed them and they’re on to something else. Younger people don’t know what the point is.”