Using music to tell your brand’s story
Do you use hit songs or classic tunes to relate to your audience? Data say you should. Here’s how to translate your organization’s message into sweet harmony.
There have been more stages with live music this year than I’ve seen in recent years.
It’s a trend I’m delighted to see more and more at trade shows, conventions and other live events.
The importance of music in marketing is something people tend to forget about. It has the power to move an audience in ways other communicative media simply can’t.
The music fallacy
I grew up playing music in bands with my brothers. When we were young, we invested a lot of money in amplifiers, turntables and the biggest speakers.
I know my kids and their friends have never heard a complete album or playlist on high-fidelity speakers. Millennials experience most music through earbuds.
Because of this, marketers seem to believe that music has become a playlist relegated to the background. However, it represents a huge opportunity in the live event space.
Instead Nielsen found that 91 percent of the U.S. population spends more than 24 hours per week listening to music.
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