Use this 3-step copywriting formula to overcome writer’s block

Ever struggle to start writing your copy?

I did. I struggled with starting a lot, especially at the beginning of my career.

Back then, starting was difficult because I didn’t have a reliable method for organizing my thoughts. I did my research and had plenty of ideas but I didn’t know how to wrangle them, which was frustrating. Eventually, I began anticipating that frustration. And I dreaded it, the uncertainty and subsequent angst. And that dread made me procrastinate. I Screwed around on Facebook. Missed deadlines. Blew opportunities. All because I wouldn’t—nay, couldn’t—start.

Then I learned this simple, time-tested copywriting formula—and it forever changed the way I work:

P.A.S.: That stands for Problem, Agitation, Solution.

It’s a versatile, proven way to organize your thoughts into a compelling narrative.

Here’s how it works:

Step 1: Introduce a problem.

Ask a question or make a statement that identifies your audience’s pain, or problem:

Ever struggle to start writing your copy?