Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

Hello, communicators:

Kraft Heinz Canada is offering Canadian consumers a respite from quarantine boredom with a contest to win one of 57 of its Heinz Ketchup puzzles:

https://www.instagram.com/p/B_0awGGgCz5/

https://www.instagram.com/p/B_0atY-gt5x/

The 570-piece puzzle is entirely red, like the condiment. All Canadian consumers must to do enter is tell the company whom they’d like to finish the puzzle with, using the hashtag #HeinzKetchupPuzzle. The contest goes through May 8.

The offering is a fun way to underline the brand while catering to the current crisis as people shelter in place. By encouraging conversation, Kraft Heinz Canada’s social media team can also reach out for further engagement opportunities.

Here are today’s top stories:

The job cuts amount to roughly 14% of the ride-hailing company’s workforce, and follows layoffs from competitor Lyft as well as Airbnb’s announcement that it cut nearly 25% of its positions.

Uber’s chief executive, Dara Khosrowshahi, wrote in a memo to employees: