Uber highlights safety precautions, Condé Nast lays off 100 employees, and 44% of people talk about COVID-19 ‘most or all of the time’
Also: UK fragrance company offers ‘pre-quarantine’ scents, Ice Breakers reminds people to #MintBeforeYouMask, Headspace offers free subscription to unemployed consumers, and more.
Hello, communicators:
Hershey’s, which owns Ice Breakers Mints, is thanking consumers for wearing a mask—along with suggesting a mint to cut down on “mask breath”:
https://youtu.be/yXU7JFKaSJQ
Ice Breakers’ social media team has been reaching out to Twitter users who join the conversation under the hashtag #MintBeforeYouMask:
We agree, it is VERY real! Thanks for wearing a mask to protect others. Don't forget to use a mint to protect yourself #MintBeforeYouMask #MaskBreath
— Ice Breakers (@Ice_Breakers) May 1, 2020
The effort is a unique way to highlight a product that has seen declining sales during COVID-19 in a way that’s relevant to the current crisis and appropriately humorous. Take a nod from the team’s balanced messaging to inspire your next branding push.
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