Uber and Snap Inc. team up for new duel-app feature
Are geofilters the new hashtag? Execs for two millennial-friendly applications are taking a gamble on a new partnership. Here are details.
Uber and Snap Inc. have announced a new partnership that lets riders unlock exclusive photo filters within the ride-hailing app.
Users can add the filters and send snaps to friends via the Snapchat app.
Uber’s latest improvements to its app include a feature that lets you choose a person as your destination instead of a location. Once the person is locked in and they’re on their way with the driver, Uber will prompt the user to send a snap to the person who’s waiting.
Users can choose from three customizable features filters: “Your ETA,” “Your Ride” and “Mystery.” When you choose a filter on Uber, it automatically opens Snapchat.
Here’s what it looks like on your phone:
You can now use 3 new Snapchat filters while riding in an Uber https://t.co/LJ9JEk6qQ4 pic.twitter.com/Z5EAbLBhkh
— Mashable (@mashable) December 21, 2016
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