Typo in catalog proves costly for Macy’s, also costs writer his job
A ‘Super Buy’ accidentally advertised a $1,500 necklace for $47. Plus, the anatomy of a book, publishers petition Amazon to modify its return policy, the Internet as a maze, new film parodies commercial slogans, unfortunate ad placements, and more.
Thanks to ads featuring Taylor Swift, Justin Bieber, Donald Trump, Martha Stewart, and Puff Daddy P. Diddy Diddy Sean Combs, Macy’s has shown it can really bring the stars together. However, a recent catalogue ad showed the department store can also make the stars align, albeit accidentally and for only a few lucky customers.
According to WFAA-TV, the retailer mailed a catalogue advertising a “Super Buy,” which was even more super thanks to a typo that listed a $1,500 necklace—made of sterling silver and 14-karat gold with diamond accents—for the bargain price of $47. However, not all orders for the piece of jewelry were fulfilled:
The Stir reports that the copywriter responsible for the mistake was fired.
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