Twitter bans political ad buys, Toyota changes messaging on emissions, and when to use ROI or KPI measures
Also: A viral Popeyes-themed Halloween costume, Deadspin’s splashy staff exodus, Southwest’s crisis response over alleged bathroom camera, where PR pros get their news, and more.
Good morning PR pros:
The imminent return of Popeyes’ chicken sandwich has been fortuitous for a mother-and-son duo. They turned the marketing message into a Halloween costume—and made national headlines.
https://www.instagram.com/p/B4Q7znvF_Oq/
“I wanted something to match my son’s personality,” Cummings told USA TODAY, adding that her toddler has a big personality and is also a big fan of snacks and eating.
Nathan was in the NICU for a month after he was born and had surgery on his stomach at just 4 days old, the mom shared. She said that it was an “uphill battle” trying to get him to eat and that she was always worried he wasn’t going to be able to.
Luckily, the “fun and funny” boy is now a “really good eater.”
If Popeyes’ social media team can’t find a partnership here, this will be a big missed opportunity.
How are you working with your community to celebrate Halloween? Share your stories with our hashtag #MorningScoop.
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