Trojan’s vibrator giveaway the ‘best PR stunt of the summer’

On Wednesday, Trojan started handing out free vibrators from a hot dog cart—dubbed “Pleasure Carts”—on the streets of New York. The company planned to give away 10,000 on Wednesday and Thursday, updating the location of the carts via the brand’s Facebook page. However, the city of New York shut them down before they reached that goal, indicating Trojan had not acquired the proper permits.

According to media reports, hundreds of women—as well as some men—lined up for the free product. Or, as Business Insider put it, “In The Middle Of The Financial District, People Lined Up In Broad Daylight To Get Free Vibrators.”