To tweet or not to tweet: Marketers’ social media quandary
The ROI of particular online platforms might seem murky for industry pros, but a new report suggests you look beyond the pros and cons of some popular channels. Here are highlights.
Though social media often feels like an imaginary land of “likes” and shares, its marketing benefits can be very real.
This week, the digital agency Good Growth released a report highlighting a few clear connections between social media marketing and an organization’s betterment.
Though the report states there is still “no credible evidence for a return on investment in social media,” it points out that the upsides for various organizations are robust.
Marketers have suggested that as long as there’s a well-executed strategy (no more tweeting in the dark), certain social media content has spurred significant lead generation and improved branding.
Along with garnering new leads, an effective social media strategy often translates to rehabilitated reputations, expanded marketing strategies and deeper customer relationships.
To boost your online presence, consider focusing on these areas:
Channel strategy
Good Growth’s Nick Prescott poses this:
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