To develop a strong culture, build and support a dedicated committee

Conceptions of company culture are changing.

Many companies recognize the importance of senior management and proactive champions in driving culture, but just as many push the work off to HR. When just one department in the company is driving key initiatives, the well of ideas can dry up quickly.

The need for a more holistic, organized and thoughtful approach is clear. If culture is to be strategic, it needs more input, collaboration and co-creation from the people it’s supposed to be helping.

Enter the company culture committee.

Culture committees are cross-functional teams that discuss, plan and drive all company culture matters. They generate employee buy-in for culture organically, because employees are building it. They help the company’s central principles and values permeate the day-to-day work experience.

Strong company cultures have a competitive edge because they produce more engaged employees. In a study analyzing more than 110,000 engagement surveys over 10 years, companies with engaged cultures saw up to 30 percent greater levels of customer satisfaction.