Tips for wooing journalists with topics and formats they favor
Form follows function, but with digital content malleable to both text and visual conveyances, delivery options abound. The trick lies in familiarizing yourself with their beats and preferences.
The average writer receives anywhere from a dozen to three dozen email pitches per day, and during holidays those numbers soar even higher.
Yet only a small fraction of those pitches contain the elements that journalists want to turn into a story.
Which raises the question, “What type of content should digital PR pros be pitching?”
We sought to find a way to close this gap by surveying 500-plus journalists, editors, and online writers to uncover what types of content they want to see in their inbox.
When reading a pitch, writers want to see more than a compelling thought or finding; they want the image of a complete, compelling story.
Make sure that what you’re offering connects to the big-picture themes they cover, and as a bonus, outline potential story ideas in your pitch. This will show the value of what you’re offering for their readers.
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