Timing is everything: When NOT to pitch
It might be hard to fathom but media—ahem, journalists—are human beings who look forward to long weekends, need to settle in on Monday mornings and get deluged at industry events.
You’ve put a ton of time, effort, blood, sweat and tears into a news announcement.
You’ve developed sound messaging, created killer content, drafted a fantastic press release and written thoughtful, tailored pitches to reporters you’re convinced will jump all over the news.
It’s game day, and you’re ready to go. It’s your time to shine, and you know it.
Then, your news lands with a thud. Nothing happens; no one cares. Black hole city: population, your announcement.
Your client is livid, and you want to crawl under your desk and cry.
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