TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser
Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.
Good morning, PR pros:
UnityPoint Health – Meriter is racking up engagement on Facebook with a holiday-themed post, its “NICU Halloween Costume Contest,” that underscores the health system’s work:
https://www.facebook.com/Meriter/posts/10157394953335767
It’s a great example of how your organization can highlight important initiatives and offerings in an engaging and non-promotional way—while using a trending holiday to tell its stories.
What do you think of the health care organization’s post? Share with us your thoughts under the #MorningScoop hashtag.
Here are today’s top stories:
In a unanimous vote, the association’s board overturned the long-held rule prohibiting college athletes from profiting off their names and likenesses. The action has met with skepticism.
In a press release and tweet, NCAA’s chair of the board, Michael V. Drake, said the vote was among many moves to “improve support for student-athletes”:
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