TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet
Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees.
Good morning, PR pros:
TikTok is facing backlash from some of its popular users after they appeared in ads for the social media platform.
AdAge reported that although some content creators appreciate being featured, others complain that TikTok uses their content to boost its user base (and, ultimately, its revenue) without sharing the profits.
Many social media platforms use members’ content to promote their offerings, just as organizations use consumer-generated content appearing under branded hashtags to boost the authenticity of PR and marketing efforts. Though legal, the move can chafe content creators working on becoming influencers and attracting large brand deals.
What’s your advice on using crowdsourced content in your ads and marketing campaigns? Share your thoughts with us under the hashtag #MorningScoop.
Here are today’s top stories:
After the NBA team’s general manager, Daryl Morey, tweeted his support for protesters in Hong Kong, Houston Rockets owner Tilman Fertitta quickly distanced the team from the tweet:
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