Thomas Cook collapse strands 600K, Walmart drops e-cigarettes, and holiday shoppers to use voice recognition
Also: Nestle touts luxury KitKats, YouTube warns millions about phishing scam, ‘extraordinary nastiness’ KO’d Disney’s Twitter deal, tapping employees’ climate stances, and more.
Good morning, PR pros:
YouTube has issued a warning for 23 million creators on its platform that they might have been hacked.
The attack looks like a massive coordinated phishing scheme in which hackers try to glean your credentials by getting you to follow illicit email links. Security experts say the best way to protect important accounts is to use two-factor authentication, with a verification app instead of just using texts over SMS.
The attack is the first to uniquely target influencers, social media celebrities with audiences and contracts with brands to promote products.
How can you work with your social media teams and influencer partners to protect your brand and channels from hackers?
Here are today’s top stories:
The United Kingdom-based travel agency that, according to CNN, “served more than 19 million customers last year” was unable to stave off collapse, announcing on Monday it had ceased trading:
https://twitter.com/ThomasCookUK/status/1175953082238275585
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