There’s a new generation that cuts across ages: Generation D

Within those five generations come differing work styles, values and ideas.  

“We have never been more divided,” said Kathryn Chappell, senior vice president and partner at  FleishmanHillard, during Ragan’s Future of Communications conference. She continued, a trace of weariness in her voice: “The rise of social media, political divides global health crises, wars, it is easier than ever to speak to each other to reach each other, but harder than ever to connect on a human level. And that’s a real paradox for communicators.” 

Indeed, Chappell shared statistics indicating that while 82% of all Americans are comfortable working alongside people with differing political beliefs, that number drops to just 72% among Gen Z.