#TheDailySpin: Patagonia tells consumers NOT to buy its products
Unless they need them—and even then, consider used options. Plus, is a PR/advertising convergence upon us and do bloggers reserve the right to freedom of the press? That, and more.
Interesting concept. We wonder who came up with it: a PR, relationship-centric firm or an advertising, creative-centric agency? Or has social media finally made it possible for the successful convergence of the two?
Another interesting concept has Dr Pepper experimenting with new online marketing, breaking from the usual social media suspects to team with online artists’ site deviantART.com for a campaign in which users submitted designs for an outdoor mural, and so far, the results are looking good.
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