#TheDailySpin: Black Friday shoppers already camping out
In Florida, some customers have staked out their spot in line since Wednesday. Plus, agencies pessimistic about the economy, Southwest takes flight with new reality show, marketing predictions for 2012, PR lessons from the 99 percent, and more.
Too bad retailers have taken the emotional storytelling out of their creative work. Instead of engaging consumers with a connection or experience that makes them think positively about a brand, marketers are falling back on uninspired work this holiday season.
Maybe that’s because the marketing industry’s confidence level in the economy is depressingly low, at least according to a new poll from Worldwide Partners, an organization of over 80 indie shops.
Still, what can you say? Consumers are crazy for a good door-buster deal. Like Justin Bieber at Macy’s crazy.
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