The worst video media disaster of June 2014

These high and mighty duopolists that are raping you for every penny you have.

One commenter in an earlier PR Daily piece pointed out that the word “rape” is a metaphor in this case, writing, “I have never been literally ‘killed’ but that’s a common term for how one team defeats another….that’s why they are called metaphors.” But Mr. Legere’s job isn’t to push the boundaries of accepted speech. He’s the CEO of a company whose job is to avoid unnecessarily offending large swaths of his potential customer base by using words that are particularly salient in our culture. In an open letter published on the website MomsRising, five of Mr. Legere’s female employees blasted his use of language: