The two emerging media-relations skills every PR pro needs
Just calling up a reporter won’t work anymore. You need to adopt these approaches. And don’t worry, we’ll explain how with tons of tips.
You want more publicity, don’t you?
Whether it’s for yourself, your organization, or the clients you represent, more publicity is a good thing. For many PR professionals, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched.
The landscape has changed since that pitch. In 2013, there are two media relations tactics that will prove most effective for you: inbound and real-time media relations.
Smile and dial is dead
Let’s agree that the smile and dial approach doesn’t work anymore. In the example I shared, I used the smile and dial approach to land that first placement. Back then, if you called enough reporters, you would eventually find a few of them willing to listen to your pitch—and perhaps one or two that would write a story.
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