The story of your corporate social responsibility initiative matters—here’s how to tell it in a unique way

The causes your organization advocates for are important. Whether you’re championing education, fighting for gun reform, aiding in disaster relief or speaking up in an effort to create a more diverse and inclusive industry, your cause matters.

How you tell the story of these issues matters too. Securing donations, volunteers, media coverage and social media followers all starts with storytelling. Socially responsible organizations that produce results should be able to tell great stories about their initiatives. These organizations took unique approaches to CSR storytelling and it paid off. Learn more about their work and how you can incorporate their strategies into yours:

Adopt a brand activism approach

Brand activism requires that organizations champion social action. In today’s political climate, there are many social issues you can get behind. Brand activism requires authenticity in the messaging you put out involving social issues. It shows your audience that the people in your organization are facing the same issues they are. It also helps to build trust and shows that your brand serves a greater purpose than selling product.