The questions you need to ask before hiring a PR firm
And, if you’re a PR firm, the questions you need to answer before a company hires you.
Careful, there are some charlatans out there, and they can be expensive.
Fortunately, Group SJR’s Mitch Stoller put together a checklist highlighting the questions you need to ask PR firms. Chief among them: Does the prospective firm have a track record?
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