The NYT’s headline gaffe, Instagram and WhatsApp rebrand, and Tinder’s harassment lawsuit
Also: Barney’s files for bankruptcy, Cathay Pacific admits using cameras to watch passengers, and how ‘pay to play’ hurts PR’s credibility.
Good morning PR pros:
Your headline could be your only opportunity to land your message with readers, so choose wisely.
The New York Times suffered criticism for its front-page headline covering President Donald Trump’s response to a racially motivated shooting in El Paso, Texas. The hashtag #CancelNYT was trending on Twitter.
NYT HR: We are the national newspaper of record and we are looking for a headline writer. Do you have any experience with headlines?
Person: Yes!
NYT: Do you have any samples you can share?
Person: How about this one — "Dewey Defeats Truman"
NYT: You're hired.#CancelNYT pic.twitter.com/QlUgihhlOC
— Benjamin J. Kirby (@benjaminjkirby) August 6, 2019
The newspaper offered a mea culpa and rewrote the headline.
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