The marketer’s guide to writing content for Gen Z

The arrival of Generation Z poses a new challenge for the marketers.

The oldest of this emerging cohort are barely beyond 20, and yet they already hold an estimated $143 billion in spending power.

Marketers have tried to reach Gen Z in many ways, with extremely mixed results.

Let’s review three ways to craft content that’s likely to resonate with this diverse, savvy and rising generation.

1. Create captivating—concise—content.

You might have a tight, compelling storytelling approach, but can you pitch your product in eight seconds or less? That’s all the time you have to reach Generation Zers.

So, get right to the point. Delete unnecessary introductions, trim your word count, and establish your clear purpose straight away.

If you have a Snapchat or Instagram account, you can start making short, snappy ads with limited content. Snapchat Stories, Instagram Stories (and Facebook Stories) all enable you to share an image or a video that appears for just a few seconds and remains on your profile for up to 24 hours.