The latest word terrifying TV execs: ‘vagina’

If you never dreamed of hoisting a big, beautiful piece of glowing rock above your head, getting slimed alongside your kinfolk in a battle of brute strength, or preparing to storm a Mayan temple as an honorary Silver Snake any time you put on a bike helmet, you clearly missed out on the best of ’80s and ’90s Nickelodeon.

Unfortunately, it seems a recent campaign by Kotex is reliving some horrible rerun of “You Can’t Do That on Television.” Adweek reports that the feminine hygiene brand’s candid approach to its “Generation Know” effort left the Big Four networks uneasy, all of which requested the documentary-style spots be revised to avoid the word “vagina.” According to Terri Mattucci, an account supervisor at Ogilvy, the agency responsible for the work: “We really had to push the envelope here. In order to be an honest brand, it’s up to us to be more open in our discussion about it.”