The best writing about PR this week

Gawker Media founder reveals the future of Internet marketing. If you read one thing today/this weekend, make sure it’s this memo from Nick Denton, the man who founded Gawker Media. In the memo (which appears on JimRomenesko.com), Denton explains how Gawker will make money in the future. It’s not with traditional advertising, but with branded content and events. “In two years, our primary offering to marketers will be our discussion platform,” Denton writes. “Expanding on our existing sponsored post program, Ray’s team [Ray Wert is the head of Gawker‘s new content department within sales] will recruit and identify a client’s spokespeople and advocates, advise them on Web etiquette and language, and help make their most persuasive case.” Where Gawker goes, so too does the rest of the Web. Pay attention. Read the memo here.