The best day of the week for brands to tweet and update Facebook

Tweeting and updating your company’s or client’s Facebook page, I hope.

On Twitter and Facebook, Tuesday is the best day of the week for engagement, according to a new report from Yesmail. Unfortunately, the brands in the study most often tweeted and updated their Facebook pages on days when engagement among followers was at its lowest.

Are you making the same mistake?

Yesmail, a company that makes email-marketing software, tracked and analyzed the Facebook, Twitter, YouTube, and email campaigns of leading retail brands during the first quarter of this year. The brands studied include Abercrombie & Fitch, Gap, H&M, J. Crew, and Ann Taylor. (You can download the study here.)

The study examined the campaigns—which is a generic term for tweets, Facebook updates, and YouTube videos—and compared the days and times when brands are most frequently using these platforms against engagement rates among consumers.

Engagement in this study refers to Facebook “likes” and comments, retweets on Twitter, and views, comments, and ratings (likes and dislikes) on YouTube.