The benefits of responding to customers on social media

However, for many top-level executives, the verdict may still be out on how social media affects their company’s bottom line.

Lucky for you—and them—there’s solid proof that social media does provide a return on investment (ROI) to consumers and businesses alike. In fact, those who actively engage consumers in conversation, respond to feedback and questions, and are socially devoted to their fan base have seen some serious perks in both marketing and sales numbers.