The A to Z guide to social media

Access: Some companies still deny employees access to social networks at work. According to a Cisco study, 33 percent of college students and young professionals under the age of 30 say they would prioritize social media access over salary when accepting a job offer.

Balance: Brands and people should balance the amount of time they spend on social media and each of the social networks.

Channels: Don’t get caught up in social media channels. Develop a social media strategy instead.

Democracy: According to some reports, social media has sparked democracy. What do you think?

Engagement: Social media provides brands with direct access to their primary audiences: customers. Read “21 rules for social media engagement.”