The 7 habits of highly effective spokespeople

This is especially true in the business world, where effective communication can mean the difference between success and failure. In a media climate in which one spokesperson’s sound bite can alter the company’s bottom line, you cannot afford to take this role lightly. The seven habits outlined in this guide will lead your business on a path to success by helping you become a highly effective spokesperson.

1. Be prepared.

Interview preparation should always begin with research. You should study the reporter, the outlet, and the topic to be discussed. That research will help you anticipate the tone of the interview and the questions that are likely to come up. Create a list of possible questions and develop prepared responses to them. Have your talking points memorized—but also close at hand for the interview—and plan ways to bridge back to them during the conversation. That level of preparation will help you stay composed, quotable, and on message throughout the interview.

2. Know your audience.