The 5 most-useful social media tools for PR pros this week

1. Increase your YouTube subscriber numbers in a legal and transparent way with SubPals.com. Here’s a novel idea: Anyone with a YouTube channel knows how tough it can be to add new subscribers, even if you have the most compelling content on the planet. SubPals.com helps you grow your YouTube audience by linking you with other channel owners, enabling you to add up to 10 subscribers a day for free. Watch the “Sub4Sub” introduction video here.

2. Get your hands on your own “in app” payment solution with ZooZ.com. If you are a developer and want to enable “in app” payments within the app you’ve created, Zooz.com is worth a look. The best part? Commission rates are very reasonable.

3. Mobilize your website in a flash thanks to GetSquareShare.com. We all know that accessing content via mobile devices is a crucial part of your overall digital presence, but does your site deliver what your visitors expect when it comes to mobile? If you’re not sure, visit SquareShare and get a free assessment.