Tech giants face antitrust action, social media retains allure despite ‘fake news,’ and top tactics to elevate your brand

Good Morning PR pros:

The U.S. jobs numbers for August are out—and the signs aren’t promising for the economy.

August showed lackluster job creation with only 130,000 jobs added. It’s not the worst month for 2019—both May and February were worse—but the trend troubles many market prognosticators.

How can communicators prepare for a market downturn? And how is your agency or organization preparing for tough times should they come next year?

Share your thoughts with the hashtag #MorningScoop.

Here are today’s stories:

The big tech companies face investigations from states including New York as government continues to grapple with how to monitor and regulate these giant organizations.

Business Insider reported:

The Washington Post reported earlier this week that Google was to be the subject of an antitrust investigation by “more than half” of the state attorneys general.