Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

Good morning, PR pros:

A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake. He’s taken scenes from popular films and TV shows and set them to different music with the same tempo.

Here’s “Mary Poppins” set to the Black Eyed Peas’ “Pump It”:

https://twitter.com/lewiswake/status/1155162973683556352

An iconic scene from “Saturday Night Fever” is set to Metallica’s “Enter Sandman”:

https://twitter.com/lewiswake/status/1154910285209190400

The dance finale from “Dirty Dancing” takes on a different feel with House of Pain’s “Jump Around”:

https://twitter.com/lewiswake/status/1154913082910617600

The videos are a fun way to highlight that several solutions could fit a creative brief. How can you showcase your message or image through a different angle?

Here are today’s top stories:

Dilbert creator Scott Adams earned criticism for a tweet promoting his app following a shooting at the Gilroy Garlic Festival in Northern California. At least three people were killed and 11 were wounded.