The brewers have gone beyond good-natured jabs to slamming each other, and Miller now says its rival went too far. Will the lawsuit help it win back customers? How about a glowing tap?
The music awards show had many commercials featuring the industry’s biggest talents, and fans took notice. What does this ebullient response indicate about preferences in 2019?
On social media, many applauded the message of the minute-long spot. Others questioned the wisdom of spending $5 million on a commercial amid industrywide staff cuts.
Jousting and jesting, the brand garnered the bulk of the Super Bowl’s social media impressions. However, its barbs targeting rival breweries earned it criticism as well as positive buzz.
