4 opening lines that impress reporters
Are your pitches sinking like a bag of rocks? Here are some tips for letting a media pro know that you take the relationship seriously.
Are your pitches sinking like a bag of rocks? Here are some tips for letting a media pro know that you take the relationship seriously.
How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure.
Magazines require more lead time and can have different staff working on print and digital operations. Consider these tips to get your story to the right journalist.
Obscure signoffs can irk the recipient. They might even doom your future pitches to the spam folder. Here’s how to reply.
Are you looking to reach the thousands of Americans who tune in to AM and FM airwaves? These experts offer advice on developing a unique media pitch.
Getting your guest posts and op-eds published requires developing a relationship with editors. Here are five steps to building a beautiful friendship.
Sick of sending out hundreds of pitches that don’t get any bites? This guide offers reporters’ insights for PR pros hoping to land coverage from top media outlets.
A vague and meandering press pitch won’t knock any reporters’ socks off. Consider these tips to help you get to the point and get there quickly.
Despite growing public distrust of social media, newshounds see online platforms as key sources of story ideas. You might think twice, though, about pitching them via Twitter or Facebook.
How should PR pros adjust their pitches when approaching TV producers? The medium still garners plenty of attention—and requires a unique angle.
Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach.
There’s no reason to give up on your PR efforts during the most wonderful time of the year.