newsjacking Archives

Ragan Insider | Ted Kitterman

4 tips for optimizing your newsjacking opportunities

If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events.

Ragan Insider | Russell Working

6 ways organizations have used newsrooms to launch newsjacking

Whether you’re promoting Pancake Day or protesting a dogsled race, your digital newsroom is central to breaking through the noise and pushing public awareness of your brand or cause.

Ragan Insider | Beki Winchel

3 lessons from Fiji’s Golden Globes win

The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation.

Posts Tagged ‘newsjacking’