Ragan Insider Ronn Torossian
What influencer marketing will look like in 2019
Are you looking to employ this popular marketing technique this year? Here are three things you should keep in mind.
Posts Tagged ‘influencer marketing’
Ragan Insider Brendan Gannon
Infographic: Essential micro-influencer marketing stats for 2019
Social media personalities with smaller audience sizes can revolutionize your marketing efforts. Consider these insights.
Ragan Insider Beki Winchel
4 steps to boost PR campaigns with social media influencers
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
Ragan Insider Ted Kitterman
Infographic: Top social media trends, by the numbers
What’s next for influencer marketing, and just how important is ‘social listening’? Consider these insights as you plan your online strategy.
Ragan Insider Ted Kitterman
4 lessons from @justaconstructionguy campaign’s viral success
In this era of decaying consumer trust, a Texas coffee company took a huge risk with a phony influencer campaign. Is it betrayal of the audience, or simply a clever marketing stunt?
Ragan Insider Ted Kitterman
Massive Instagram influencer leak puts marketers in a bind
Will influencers and agencies redouble privacy efforts after a major breach exposed millions of high-profile users’ private contact information and rates? Here’s what pros should keep in mind.
Ragan Insider Ted Kitterman
Phillip Morris halts global campaign featuring young influencers
The depiction of an under-25 user of a vaporizer product ‘was a clear breach’ of its own policy, the company says, emphasizing that no laws were broken. Still, the FDA is keeping watch.
Ragan Insider Emily Ho
5 ways to bolster your influencer recruitment efforts
Are your efforts to bring in social media personalities for new campaigns getting through? Here are pitching tips from an influencer and marketing pro.
Ragan Insider Ted Kitterman
Infographic: The rules of the road for influencer campaigns
When trying to build a relationship with a social media star, there are some essential steps to take and some common pitfalls to avoid. Here is a list of important do’s and don’ts.
Ragan Insider Megan Snyder
How to choose the perfect influencers for your organization
Does your message require a big name to make a splash, or would a relevant expert provide a better fit? Here are the crucial questions to ask when planning your influencer marketing campaign.
Ragan Insider Dan Seavers
Report: Nano-influencers offer big upsides for marketers
You can have the same audience size for the money, but smaller, engaged audiences will offer a better return on investment. Here’s how you should realign your strategy.
Ragan Insider Sarah Clark
How to use micro-influencers to target ‘local’ consumers
Online efforts seem to operate regardless of geographic location, but audiences still prize ‘local’ expertise. Here’s how influencers help bridge the gap.
Ragan Insider Ted Kitterman
‘Fiji Water girl’ sues the company over use of her likeness
The partnership made big waves at the Golden Globes but has since soured, as the model says she hasn’t been compensated for continued marketing efforts. Fiji calls the suit ‘frivolous.’
Ragan Insider Jason Schumann
What clients seek from influencer collaborators
Influencers have a lot to offer brand managers and online marketers, but they will have to convince decision makers they have the goods. Here are rules they should follow.
Ragan Insider Beki Winchel
Report: For detailed reviews, turn to YouTube ‘micro-influencers’
Many of the platform’s creators publish videos showcasing a line or collection of products they purchased, while others open and review one item. Which can benefit your organization?
