Daily ScoopChris Pugh
A tale of two layoffs and Gen Z’s view on role of social media
Plus: Holiday spending will continue to rise despite inflation concerns.
Plus: Holiday spending will continue to rise despite inflation concerns.
A new study suggests brand managers should be judicious about weighing in on hot topics. Consumers want brands to align with their values—yet might abandon those that misstep.
Communicators can reach this ascendant demographic by showcasing their company’s authenticity, social awareness, flexibility and opportunities for professional growth.