The aircraft manufacturer lost public trust after two deadly crashes were tied to missing safety features and shoddy disclosure about software updates. Its messaging hasn’t helped matters.
The airplane maker has been excoriated for failing to warn airlines about a specific indicator, which some say might have prevented two 737 Max crashes. It’s deflecting blame to a vendor.
At the annual shareholders meeting, Dennis Muilenburg defends the 737 Max—now undergoing a software fix—and says company brass will be passengers when it returns to flight.
While still trying to tamp down the crisis around the global grounding of its 737 Max, it faces new allegations of lax standards on another product line—and the stifling of whistleblowers.
Though the company has avoided answering reporters’ questions, two executives highlighted new efforts to update the system on new 737 Max models. PR pros weigh in on the response.
After crashes of Boeing’s 737 Max model have grounded the plane globally, safety experts are asking how the plane was developed and tested—and calling out poor practices.
The new model, which has sent stock prices soaring, was involved in Ethiopian Airlines’ crash Sunday and a similar disaster last fall. Can the company assure people that its planes are safe?
