Social MediaSherri Kolade
April Fools’ Day 2023: Brands that got it right – and wrong
We don’t mind the joke being on us.
We don’t mind the joke being on us.
Plus: The state of journalism could be better.
Celebrating the annual prank holiday the wrong way can have big consequences.
Many brand managers shared videos, press releases and social media posts aimed at grabbing consumers’ attention by tricking them. Some argue the stunts aren’t worth the effort.