Survey: Trends in content marketing
Almost 90 percent of companies say they create original content, but only 31 percent can tie content marketing efforts to sales and revenue.
An overwhelming majority (87 percent) of the organizations surveyed say they create original content. Twenty-four percent use content written or produced by outside vendors, and only 17 percent curate content, the research found.
The top three types of digital content the organizations create are:
Here are some additional key findings from the report:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
