Survey: ‘Content marketing’ beats PR and SEO in B2B world
A survey of business-to-business marketers found that 82 percent rely on content marketing to drum up new business, more than public relations and search engine optimization.
A new study from software provider HiveFire confirms it—in the marketing sphere, anyway. The company surveyed 400 marketing professionals and found that 82 percent of business-to-business marketers rely on content marketing strategies to drum up new business. That was followed by search engine marketing (70 percent), events (68 percent), and public relations (64 percent).
More from Entrepreneur:
“Part of the popularity of content marketing is its ability to generate qualified leads while engaging prospects in a branded environment without busting the budget. Nearly half of the content marketers interviewed said they dedicate less than a third of their budgets to such marketing expenditures.”
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