Survey: Communicators pinpoint the hottest trends and tactics
Respondents identified storytelling, content marketing and ‘thought leadership’ as preeminent PR strategies in 2018 and beyond.
What keeps corporate communicators up at night?
According to a recent survey conducted by Ned Lundquist and Sword and the Script, paltry, unstable budgets would appear to be a chief source of night terrors, but that’s far from the only concern for communicators.
One hundred fifty-five respondents—mostly “senior in-house or corporate communications professionals with extensive experience in the field”—weighed in on which issues, strategies and trends are increasingly crucial or waning in importance.
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