Survey: 3 PR trends in tactics, measurement and organization for 2019
For public relations pros, this year combines vital elements: compelling narratives to reach audiences and solid metrics to see how effectively those narratives engaged those audiences.
The emotion of storytelling and the clarity of hard data must mesh for PR pros in 2019.
The 2019 JOTW Communications Survey explores ongoing and emerging trends in public relations.
Below are two noteworthy findings:
The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows:
Though not a majority, those with the most votes for less important were:
These tactics are all complementary and perhaps interrelated. They also fall well within the PR bailiwick. These selections are consistent with the same survey last year, where storytelling, thought leadership and content marketing ranked as the top three.
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Tags: PR survey
