Study: Interactive marketing budgets to top $55 billion by 2014

Forrester Research released a five year forecast of dollars spent on interactive marketing and the outlook is grim for traditional marketers. “Interactive marketing will near $55 billion and represent 21 percent of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing,” Shar VanBoskirk wrote in the study’s executive summary. Related eMarketer Ad spending on …