Study: Crucial 2019 email marketing trends

Email marketers shouldn’t dwell too much on their highfalutin, parochial tech concerns.

There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019, a study by Euromonitor International.

One key takeaway: Younger generations are becoming the focus for many businesses, but the older cohorts shouldn’t be ignored.

Another is that you can email or text people until the cows come home, but they’re still going to turn to their peers for advice.

Some findings are predictable. For example, millennials and Generation Z are most likely to visit social media, and even Gen Xers and Baby Boomers do so at least weekly.

Consumers are also spending more money online. Internet spending per capita remains low compared with that of in-store retail. However, online spending is growing steadily, whereas retail’s growth rate is declining.

Here are nine more trends highlighted in the study: