Strive for customers’ success to ensure your own
In branding, your clientele’s satisfaction is crucial. Here are five reasons why your organization’s success should be measured in positive relationships with your audiences.
What makes an organization successful? Turning a profit? Going public? Rapid growth?
In the eyes of a customer success manager, the answer lies within your customers. If they’re succeeding with your tools, support and encouragement, then you are, too. It’s that simple.
My firm’s chief strategy officer, Rebekah Iliff, explores why some of the most successful PR strategies are the ones that require a “customer-as-the-hero approach,’ in a recent Mashable article. I couldn’t agree more.
Success is relative to an organization’s ability to solve customers’ problems. Smart brands such as Western Union , and even celebrities such as Adele, have become magnificent at bringing their customer stories to the forefront of their own narratives.
Here are my go-to tactics for ensuring success from a customer/client management perspective. Consider these five foundational skills for maintaining and deepening relationships:
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