Starbucks brews up the secret to successful press releases
Where crisis communication equates to whatever the coffee chain decides to call its next beverage size. Plus, inspiring workplaces of famous creatives, basic photography skills for community managers, typographical abominations, and more.
That’s Not My Name, Starbucks.
If you’ve never suffered repeated victimization at the helm of the Starbucks barista, perform a quick search on Tumblr—that’s all it takes to recognize that spelling peoples’ names correctly isn’t exactly the coffee giant’s forte.
Perhaps it may surprise you to learn that the company’s corporate communications team has a far greater mastery of the English language than the morning mudslingers at many of its locales.
This is according to a blog post by Marketing magazine, in which John Reynolds’ hails the coffee giant as a master of the press release. Even in the wake of the brand’s somewhat recent tax-avoidance scandal in the U.K., its charitable initiatives have garnered positive coverage thanks to a “remarkably effective PR machine.”
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