Spotify adds silent tracks for #BlackoutTuesday, Facebook donates $10M amid employee criticism, and Starbucks embraces conversation
Also: OKCupid, Verizon and Peets Coffee focus on strategic plans to fulfill Black Lives Matter efforts, Microsoft highlights black employee voices, and more.
Hello, communicators:
As more organizations across industries make statements about #BlackLivesMatter, some are announcing donations and other efforts to fight against racism.
Verizon pledged $10 million, shared equally with seven social justice organizations that include National Action Network and the NAACP Legal Defense and Education Fund.
Black lives matter to @verizonmedia today and every day. Here's how we're going to help: https://t.co/x2NSKyh0ai pic.twitter.com/cYDjpdFWW9
— Yahoo Advertising (@yahooads) June 2, 2020
“We cannot commit to a brand purpose of moving the world forward unless we are committed to helping ensure we move it forward for everyone,” said Verizon’s chairman and chief executive, Hans Vestberg.
OKCupid promised donations to four social justice organizations, including Black Girls Code and the ACLU. It’s also posing questions to its members “to ignite discussions around racial equality and justice.”
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